The home of Made in Britain.
It’ll be no surprise when I say that 2020 changed everything. For me, my business, for British industry – and I daresay, for you too. But where some only saw challenges we saw an opportunity to rewrite some rules.
Hope and Story is an online destination for conscious consumers looking for British Made products and brands with ethics, sustainability and quality at their heart. However, we exist to be more than just a marketplace.
We aim to redefine ‘British Made’, support inspired makers and champion our community.

What matters most to us

Our Values
Honest
We are totally open and transparent in all our dealings with both Partners and consumers.
Open
We are open for business, new ideas and opportunities that will help our partners, industry and the British economy.
Proud
We’re proud of our makers and proud to uphold the reputation for quality that ‘British Made’ implies.
Eco-loving
We get really excited when our makers have sustainability at their heart. We love things that are made to last.
Supportive
We are here to support our community. We reinvest back into the business so we can assist collaborations and keep telling our maker’s stories.
Why British Made not Brit-ish?
Support local
Create job opportunities
Sustainable
Lower your carbon footprint
Give back
Boost local economies
Preserve
Save essential skills
Reinvest
Preserve UK manufacturing
Fly the flag
Promote UK craftsmanship
Reinvestment
Giving back
By purchasing from us you are also helping boost the UK economy.
How?
It's not breaking news that outsourcing overseas has led to our overconsumption of products, and a lack of responsibility when it comes to ethics and sustainability.
The Hope and Story team are passionate about reinvigorating UK manufacture and industry, while bringing back lost skills and jobs to the UK (oh... and paying our taxes here too).
Flying the flag
Meeting the H+S Standard.
All our partners agree to adhere to and uphold these standards for all products. If a product doesn’t meet the Standard, it’s not listed. Simple.
Made in Britain: our definiton.
If the items are predominantly treated or manufactured in the UK, or the majority of their sustainable core materials originate from here, they meet the H+S standard.
Born
UK design
Bred
UK components
Made
UK manufacture