William Norman was founded on the principals that we believe, using only the highest quality materials and traditional techniques of shoemaking, we could redefine standards and build strong foundations for our future, with the goal to be world renowned as quintessentially English shoemakers dedicated to our craft.
Born in London in 2015, our footwear is all designed in house by our footwear designer, who is highly experienced in delivering our unique style, whilst developing footwear that is built to last with a conscience. William Norman was established to redefine footwear for a modern lifestyle.
All of our footwear is crafted by hand in England, using only the finest materials and driving the highest standards in shoemaking, our mission is to deliver comfortable and sophisticated footwear as individual as its wearer. Our love for footwear is inspired by sartorial style pieces that can be found across the world.
All of our shoes and slippers go through a meticulous process in our workshop before they reach you. All made individually by hand, staying true to a process that’s been perfected over generations. Our makers have been using skills they have refined with over 100 years in shoe making.
William Norman offers a fully bespoke service should you want to customise your perfect pair. Choose from our range of embroideries, or if you have a different style in mind we can work with you to bring your shoes to life, using only the finest materials.
Our aim is to create the finest footwear that is timeless, if you buy well you need only buy once, William Norman footwear is built to stand the test of time, built to last.
Grey Velvet Silver Fox Albert Slippers
Black Velvet Gold Skull Albert Slippers
Navy Nubuck Tassel loafers
Tan Nubuck Tassel Loafers
Burgundy Velvet Albert Slippers
Black Velvet Albert Slippers
Navy Velvet Albert Slippers
British. Not Brit-ish. Meeting the H+S Standard.
All our partners agree to adhere to and uphold these standards for all products. If a product doesn’t meet the Standard, it’s not listed. Simple.
We’re proud to uphold the reputation for quality and ethical standards that ‘British Made’ implies.
We get really excited when our makers have sustainability at their heart. We love things that are made to last.
We are here to support our community. We reinvest back into the business so we can assist collaborations and keep telling our maker’s stories.