William Alexander Cosmetics

William Alexander Cosmetics

William Alexander was founded with a vision to become an essential in every man’s grooming collection, to tackle stigmas within the men's cosmetics industry, and to provide simple, trustworthy methods to looking better.

We believe tanning is the simplest, most natural way to enhance your look, and it is our goal to ensure that men have the confidence and trust in our brand to tackle stigmas and be proud of what they wear.

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Our Story

British. Not Brit-ish. Meeting the H+S Standard.

All our partners agree to adhere to and uphold these standards for all products. If a product doesn’t meet the Standard, it’s not listed. Simple.

About us The H+S Standard


We’re proud to uphold the reputation for quality and ethical standards that ‘British Made’ implies.


We get really excited when our makers have sustainability at their heart. We love things that are made to last.

Support local

We are here to support our community. We reinvest back into the business so we can assist collaborations and keep telling our maker’s stories.