Nielanell was founded in 2008, in the Shetland Islands, by knitwear designer Niela Nell Kalra.

Nielanell builds on the traditions and quality of Shetland-made knitwear, but follows its own design path. Through connection with place, history and world culture—and a passion for colour—we create unusual, contemporary Shetland knitwear. 

Nielanell has become known and appreciated for its cornucopia of colour and texture, and our knitwear is often described as art that you can wear. Many pieces are offered in a dazzling array of colours, made in small editions.
Intriguing design narratives, from unexpected sources, invite the wearer to add their own layer of meaning or memory.

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Our Story

British. Not Brit-ish. Meeting the H+S Standard.

All our partners agree to adhere to and uphold these standards for all products. If a product doesn’t meet the Standard, it’s not listed. Simple.

About us The H+S Standard


We’re proud to uphold the reputation for quality and ethical standards that ‘British Made’ implies.


We get really excited when our makers have sustainability at their heart. We love things that are made to last.

Support local

We are here to support our community. We reinvest back into the business so we can assist collaborations and keep telling our maker’s stories.