Memoize Parfum
After spending seven years developing niche fragrance products at a global perfume house, Holly Hutchinson founded Memoize London to create a perfume with a different approach. The vision was to tailor truly unique and directional perfumes that combine effortless wearability with a personalised, bespoke touch.
To do that, Holly curated a top team of experienced British perfumers, utilising materials sourced from the world’s most reputable material suppliers, to produce a world-class collection of scents.
Read more

MEET THE MAKER
Holly Hutchinson
After spending seven years developing niche fragrance products at a global perfume house, Holly Hutchinson founded Memoize London to create perfume with a different approach. The vision was to tailor truly unique and directional perfumes that combine effortless wearability with a personalised, bespoke touch.
To do that, Holly curated a top team of experienced British perfumers, utilising materials sourced from the world’s most reputable material suppliers, to produce a world class collection of scents.
Filter
Our Story
British. Not Brit-ish. Meeting the H+S Standard.
All our partners agree to adhere to and uphold these standards for all products. If a product doesn’t meet the Standard, it’s not listed. Simple.
Ethical
We’re proud to uphold the reputation for quality and ethical standards that ‘British Made’ implies.
Sustainable
We get really excited when our makers have sustainability at their heart. We love things that are made to last.
Support local
We are here to support our community. We reinvest back into the business so we can assist collaborations and keep telling our maker’s stories.