Joana Fulana™

Joana Fulana™

Formed originally in 2008, Joana Fulana™ is an independent British brand that was born out of a love for travel and shopping. Inspired by the beautiful eye-catching colours and prints, our collections are perfect for carrying all favourite items in style, from a walk round the corner to a trip around the globe.
Our purpose is to offer a range of practical and timeless designs, created to bring at an affordable price and great value. We want to improve the way you carry your everyday essentials, so having the right things on hand, it becomes easier to roam, adapt and experience everything the world has to show.
We are committed to the best quality of our products and we continuously strive to exceed the highest of standards and provide our customers an outstanding products selection, personalised customer service and overall brilliant, fun shopping experience.
Our finest travel organisers range is made from unique prints, environmentally conscious materials, lined in our branded shimmering jacquard and feature our striking signature embossed branding on metal label and zip pull for the perfect final addition. Every bag arrives wrapped in a reusable drawstring bag and packed in our deluxe gift box, ensuring your purchase will be one that is truly treasured.
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Joana Fulana™
Essential Wash Bag, Golden Tassel, Nude


Our Story

British. Not Brit-ish. Meeting the H+S Standard.

All our partners agree to adhere to and uphold these standards for all products. If a product doesn’t meet the Standard, it’s not listed. Simple.

About us The H+S Standard


We’re proud to uphold the reputation for quality and ethical standards that ‘British Made’ implies.


We get really excited when our makers have sustainability at their heart. We love things that are made to last.

Support local

We are here to support our community. We reinvest back into the business so we can assist collaborations and keep telling our maker’s stories.