Our clothes are made for longevity with timeless, long-lasting pieces that work from season to season.
Easy care means everything is machine washable, hang dry, no iron - using less water and energy in a garment's lifetime.
Our 5-mile radius encompasses everything we design, sample, manufacture, grade and warehouse, meaning less waste and transport emissions - we believe in the power of local.
All our packing is sourced in England, including our 100% compostable and biodegradable vegetable starch storage bags, recycled and recyclable postal sacks and packing tape and swing tags made from office waste.
Cucumber is slow fashion all the way.
British. Not Brit-ish. Meeting the H+S Standard.
All our partners agree to adhere to and uphold these standards for all products. If a product doesn’t meet the Standard, it’s not listed. Simple.
We’re proud to uphold the reputation for quality and ethical standards that ‘British Made’ implies.
We get really excited when our makers have sustainability at their heart. We love things that are made to last.
We are here to support our community. We reinvest back into the business so we can assist collaborations and keep telling our maker’s stories.