The lines between fashion and fitness are blurred now more than ever. It’s on this blurred line you’ll find AIM athleisure.
Officially launched in November 2016, AIM brings the world of fashion and gym together because we believe both deserve the same level of design integrity and each can enhance the other.
British. Not Brit-ish. Meeting the H+S Standard.
All our partners agree to adhere to and uphold these standards for all products. If a product doesn’t meet the Standard, it’s not listed. Simple.
We’re proud to uphold the reputation for quality and ethical standards that ‘British Made’ implies.
We get really excited when our makers have sustainability at their heart. We love things that are made to last.
We are here to support our community. We reinvest back into the business so we can assist collaborations and keep telling our maker’s stories.