AIM athleisure

AIM athleisure

Time to #takeAIM
The lines between fashion and fitness are blurred now more than ever. It’s on this blurred line you’ll find AIM athleisure.

Officially launched in November 2016, AIM brings the world of fashion and gym together because we believe both deserve the same level of design integrity and each can enhance the other.

Our purpose is to help you achieve your goals, whatever they are. We use only high quality raw materials to manufacture stylish, performance gym-wear that will take you wherever you want to go, whether that’s the gym, work or your social life.

All designed and produced at our base, Studio 54 in the heart of Jesmond, here in the UK. We carefully source each raw material and piece of equipment from UK suppliers only. Building a sustainable business is top priority so our working conditions are comfortable, we pay fair wages and we recycle as much as we physically can, namely fabric cuttings and pattern paper off-cuts.
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WOMEN'S BLACK WRAP LEGGINGS WOMEN'S BLACK WRAP LEGGINGS
AIM athleisure
WOMEN'S BLACK WRAP LEGGINGS

£50.00

Our Story

British. Not Brit-ish. Meeting the H+S Standard.

All our partners agree to adhere to and uphold these standards for all products. If a product doesn’t meet the Standard, it’s not listed. Simple.

About us The H+S Standard

Ethical

We’re proud to uphold the reputation for quality and ethical standards that ‘British Made’ implies.

Sustainable

We get really excited when our makers have sustainability at their heart. We love things that are made to last.

Support local

We are here to support our community. We reinvest back into the business so we can assist collaborations and keep telling our maker’s stories.