Sustainability - the key to our future

Sustainability - the key to our future


Our environment is all we have. If we don't take care of it then who will?

It's not breaking news that outsourcing overseas has led to our overconsumption of products, and a lack of responsibility when it comes to ethics and sustainability. Paul McCartney once said: ‘There must be a better way to make the things we want, a way that doesn’t spoil the sky, or the rain or the land’. Well, there is, and we’re here to show you brands that are doing things the right way.

At Hope and Story we are eco-loving. We are green. We get really excited when our makers have sustainability at their hearts. We love things that are made to last. In an era of throwaway goods we want to champion those wonderfully crafted products hiding in a market that’s overcrowded with, let’s face it, a lot of rubbish. Let’s stand up to the disposable culture of this century! We have partnered with some fantastic makers who have similar values. Let us introduce you to some of them.

The fashion industry is one of the major polluting industries in the world, making up for 10% of humanity’s carbon emissions. Fashion production dries up water sources and pollutes rivers and streams. What’s more, 85% of all textiles go to the dump each year.* The equivalent of one rubbish truck full of clothes is burned or dumped in landfill every second!* Here are a just a few of the fashion designers we have teamed up with who are doing everything they can to change this.


Been London

Been London have been described as 'one of the most innovative fashion industries of the world' by British Vogue. Their approach is simple - instead of creating products and then solving problems when they arrive, they find an environmental or social problem and create a solution to it.  We spoke to founder Genia Mineeva in our Meet the Maker series where she told us how they make all of their products entirely from materials such as plastic bottles and leather off cuts that would otherwise end up in landfill. They make a beautiful range of accessories such as bags, laptop cases, wallets and back packs.


Fields Tote in Night Sky. Shop the Been London collection here.



Jackie Maguire

Jackie Maguire creates statement coats and easy to wear dresses and makes every effort to produce clothing which has minimal adverse impact on the planet. In our Meet the Maker interview with Jackie she explained how she wanted to be part of the solution rather than adding to the detrimental environmental impact fashion currently has on the environment. She carefully selects fabrics for their quality, longevity and ethical credentials, sourcing the best quality materials for use in her seasonal collections, ensuring that their provenance is fully traceable.


 Pink Houndstooth Short Blanket Coat. Shop the Jackie Macguire collection here.



House of Margaux

House of Margaux are an independent baby and children’s fashion brand that have sustainability and environmental impact in the forefront of their minds. Every item of clothing within their collections is hand cut, hand sewn and delivered from their home in Cornwall. Items are packaged using 100% recyclable cardboard, tissue paper, tags and tape. They also use ‘off cuts’ to make what they can, whether it be scratch mittens, scrunchies or headbands.


Kind People Sleepsuit. Shop the House of Margaux collection here.



Valentina Karellas

'London’s antidote to fast fashion’ Valentina Karellas produces ethically made slow knitwear, offering a sustainable approach to urban chic. Every piece of knitwear is one-of-a-kind. This is because they use surplus yarn from large factories that otherwise would have gone to waste. The result: each one is a lifelong-lasting, entirely unique London original.


Garison Cashmere jumper. Shop the Valentina Karellas collection here. 



Gung Ho

Founded by Sophie Webster, Gung Ho produce ethically made and sustainable fashion in London. In our Meet the Maker chat with Sophie she told us that her dad is a zero carbon architect and sustainability has been drummed into her from an early age. She wants to inspire change and get people talking about urgent issues in exciting new ways. Each piece has a hidden message within the print to spark up a conversation about the topic in hand.  You can really wear your heart on your sleeve! Gung Ho aim to leave as little impact as possible, support wonderful people and champion the charities that work with the issues you are wearing.


 Climate Dress - the epitome of climate change in a dress. Shop the Gung Ho collection here.



Its not just the fashion industry that are to be blamed for damage to the environment. The cosmetic industry is guilty too. Here a couple of great makers we have partnered with that share the same key values as us;


Naturally Tribal Skincare

Naturally Tribal are a proudly British skincare brand founded by qualified pharmacist Shalom Lloyd. Inspired by her African Heritage, Shalom ethically sources organic seeds, tree nuts and oils and turns them into innovative and enriching premium skincare products for skin conditions. Achieving this whilst at the same time changing lives and protecting the natural environment from which these unique ingredients originate.  All products are also packaged in recycled, recyclable and reusable containers. Naturally Tribal are all about ethical consciousness, traceability and authenticity.



 OJI Body Scrub. Shop the Naturally Tribal Skincare collection here. 



Pure Purpose

Pure Purpose are another great cosmetic company that have sustainability at their hearts. Based in Kent, they focus on the use of natural ingredients and have a zero waste policy. With fruits farmed for jams and juices, the seeds are most often sent to landfills. Here, the seeds and kernels are saved for further processing and oil extraction, creating their lovely cosmetics. At Pure Purpose all products are completely natural and contain no preservatives, synthetic additives or fillers.

Turmeric and Orange Coffee Body Scrub and Mask. Shop the Pure Purpose collection here.


The domestic cleaning product industry is well known for their association with the use of harmful chemicals and their impact on the environment. Here are a couple of makers we love who are going against the grain;


Mix Clean Green

Mix clean green is a female run business headed by Kate Deacon. They use a research and environmentally led approach to make seriously sustainable cleaning products. Their plastic-free products are refillable, highly eco-friendly, palm free, organic where possible. They keep their carbon footprint ‘teeny tiny’.


Mix Cleaning Kit. Shop the Mix Clean Green collection here.



Battle Green

Battle Green are based in Snowdonia, North Wales. They offer everyday zero waste, eco friendly products, vegan handmade costmetics, eco friendly gifts, and plastic free alternatives to every day items. Their whole product range is suitable for vegans and their hanmade cosmetics are PETA-certified vegan and cruelty free. They only post out using plastic-free, compostable, and recyclable (and often recycled) packaging. Battle Green are partnered up with several charities including Ecologi who plant a tree for every box (like the one below) sold.


Zero Waste Beauty Hamper. Shop the Battle Green collection here.


You can rest assured that when you shop at Hope and Story you are doing your bit for the environment. As Ghandi once said, 'be the change you wish to see in the world'!